🔥 The Opportunity
Squads is rebuilding finance on Solana—we power:
- Programmable USD accounts with 24/7 liquidity and DeFi yields.
- The infrastructure stack for businesses to move money without banks or borders.
As Head of Marketing & Content, you’ll define the narrative for autonomous finance—bridging crypto degens and mainstream businesses.
Your mission: Make Squads the Stripe for onchain money movement.
🎯 Key Responsibilities
1. Category Creation
- Own GTM strategy—position Squads as the infrastructure for global USD flows.
- Craft narratives that resonate with both DAOs and SMBs (e.g., "Banking without banks").
2. Content Engine
- Launch viral campaigns: Threads, podcasts, and alpha leaks that make DeFi sexy.
- Build a content moat: Technical explainers, stablecoin reports, and Solana-native memes.
3. Growth & Community
- Optimize funnels: Twitter → Discord → product adoption.
- Partner with influencers, media, and protocols to amplify reach.
🔍 Who We’re Looking For
✅ Must-Have Skills:
- 6+ years in marketing (fintech, crypto infra, or B2B SaaS).
- Web3-native + enterprise-savvy: Can pitch CFOs and CT traders alike.
- GTM track record: Scaled a product from 0 to 1M+ users (or TVL).
- Data-driven: Lives in Google Analytics, Dune, and Twitter engagement metrics.
✅ Nice-to-Haves:
- Deep Solana/stablecoin knowledge: Understands SPL tokens, on/off-ramps, RWAs.
- Content chops: Has written viral threads or produced hit podcasts.
🔥 The Opportunity
Squads is rebuilding finance on Solana—we power:
- Programmable USD accounts with 24/7 liquidity and DeFi yields.
- The infrastructure stack for businesses to move money without banks or borders.
As Head of Marketing & Content, you’ll define the narrative for autonomous finance—bridging crypto degens and mainstream businesses.
Your mission: Make Squads the Stripe for onchain money movement.
🎯 Key Responsibilities
1. Category Creation
- Own GTM strategy—position Squads as the infrastructure for global USD flows.
- Craft narratives that resonate with both DAOs and SMBs (e.g., "Banking without banks").
2. Content Engine
- Launch viral campaigns: Threads, podcasts, and alpha leaks that make DeFi sexy.
- Build a content moat: Technical explainers, stablecoin reports, and Solana-native memes.
3. Growth & Community
- Optimize funnels: Twitter → Discord → product adoption.
- Partner with influencers, media, and protocols to amplify reach.
🔍 Who We’re Looking For
✅ Must-Have Skills:
- 6+ years in marketing (fintech, crypto infra, or B2B SaaS).
- Web3-native + enterprise-savvy: Can pitch CFOs and CT traders alike.
- GTM track record: Scaled a product from 0 to 1M+ users (or TVL).
- Data-driven: Lives in Google Analytics, Dune, and Twitter engagement metrics.
✅ Nice-to-Haves:
- Deep Solana/stablecoin knowledge: Understands SPL tokens, on/off-ramps, RWAs.
- Content chops: Has written viral threads or produced hit podcasts.
🌟 Why Join Squads?
- Define a category: Autonomous finance is the next trillion-dollar market.
- Elite team: Backed by Solana OGs and fintech veterans.
- Build the future: Your work powers the money layer of the internet.
- Remote-first: Work from Lisbon, Singapore, or your favorite café.
Interview Process
- Strategy Pitch (60min): How would you launch Squads to TradFi businesses?
- Portfolio Review (45min): Show us a campaign that moved metrics.
- Culture Fit (30min): Meet the team—no suits, just builders.
Stand Out By:
- Audit Squads’ Twitter and suggest 3 quick-win growth hacks.
- Pitch a content series that bridges DAOs and SMBs.
- Share a thread you wrote that explains DeFi simply.
