Marketing, Communications & Community Lead – Nova (Sky SubDAO)

About Nova

Nova stands at the intersection of Sky's (formerly MakerDAO) leading decentralized stablecoin infrastructure and Solana's rapidly evolving DeFi ecosystem. As a strategic "Star" (SubDAO) within the Sky constellation, Nova pursues two primary objectives:

• driving adoption of USDS across the Solana ecosystem, and beyond;
• developing Solana's Liquidity Layer as a leading on-chain capital allocator.

Though not yet publicly launched, Nova already quietly oversees more than $120 million of TVL on Solana and has close partnerships with many of Solana’s leading DeFi teams.

In addition to building out infrastructure and partnerships to support Nova’s on-chain capital allocation framework, Nova contributors also develop, support and maintain Sky's Solana (SVM) infrastructure and integrator relationships.

Nova's distinctive advantage stems from its direct access to Sky's core protocol – enabling Nova to dynamically allocate resources in response to shifts in demand across Solana DeFi. The project is designed to ensure deep, reliable liquidity for lending, borrowing, and trading across Solana.

Core to Nova’s (and Sky’s) ethos is developing robust and sustainable decentralized, token holder-led governance for the project.

About Sky, USDS and Stars

Sky (formerly known as MakerDAO) is a leading and long-standing decentralized protocol – one of the cornerstones of the stablecoin and DeFi ecosystem. At the heart of Sky's offering is USDS (and DAI), the world's largest decentralized stablecoin (and third-largest stablecoin overall) with over $7.5billion in circulation.

USDS has gained significant traction for its stability, transparency, and growing integration across multiple blockchain ecosystems. sUSDS (or “Savings USDS”) has become DeFi’s savings standard - as one of the largest yield bearing stablecoins, with a stable and sustainable and transparent source of yield.

As part of Sky’s Endgame plans, Sky is launching a series of "Stars" (or SubDAOs). Each Star serves a strategic purpose within the broader Sky universe, focusing on specific blockchain ecosystems, use cases, or market opportunities.

As a Sky Star, Nova is focused on establishing USDS as the fundamental building block of Solana’s DeFi landscape while benefitting from infrastructure, liquidity, and established reputation of the broader Sky ecosystem. This relationship provides Nova with unique advantages in resource allocation, market positioning, and strategic alignment..

Sky’s expansion to Solana through the Nova Star represents a true “green-field” opportunity for both ecosystems. By joining Nova at this pivotal stage, you'll help shape the future of stablecoin utility and DeFi liquidity on one of the world's fastest-growing blockchain networks.

✨ The Role

As Nova’s Marketing, Comms & Community Lead, you’ll supercharge USDS adoption across Solana by:

• Building a vibrant global community (Discord, Telegram, X, LinkedIn).
• Leading high-impact campaigns (content, partnerships, events).
• Positioning USDS as Solana’s stablecoin standard through storytelling.
• Driving growth metrics (TVL, integrations, user acquisition).

This is a greenfield opportunity to shape DeFi’s future on Solana alongside top builders.

🎯 Key Responsibilities

1. Community Building & Engagement

• Launch/grow Nova’s global community channels (Discord, Telegram, X).
• Host AMAs, X Spaces, and governance discussions.
• Act as Nova’s chief ambassador—educating users and builders.

2. Marketing Strategy & Execution

• Design ecosystem-wide campaigns to boost USDS adoption.
• Spot co-marketing opportunities with Solana DeFi protocols.
• Develop scalable brand voice (blogs, social, newsletters).

3. Event & Partnership Management

• Organize hackathons, meetups, and conference activations.
• Represent Nova at global events (some travel required).
• Forge partnerships with Solana DeFi protocols, DAOs, and KOLs.

4. Data-Driven Growth

• Track KPIs: community growth, USDS flows, campaign ROI.
• Optimize strategies based on on-chain + engagement metrics.

🔍 Who We’re Looking For

✅ Must-Have Skills:

• 5+ years in growth marketing/community (Web3, fintech, or startups).
• Deep DeFi/stablecoin knowledge (Solana ecosystem a huge plus).
• Exceptional communicator (writing, presentations, AMAs).
• Proven community-building track record (Discord, Telegram, X).
• Self-starter who thrives in fast-paced, remote environments.

✅ Bonus Skills:

• Experience with DAO governance or protocol marketing.
• Fluency in multiple languages (global community focus).
• Event management (hackathons, conferences).

🌟 Why Join Nova?

• Shape Solana’s DeFi future with a blue-chip stablecoin project.
• Autonomy & ownership in a high-impact, early-stage SubDAO.
• Competitive compensation (salary + tokens).
• Global team of top-tier Web3 builders.