🔥 The Opportunity
Binance isn’t just an exchange – we’re the gateway to Web3 for 250M+ users. As Web3 Wallet Growth PM, you’ll own the product accelerating crypto’s mass adoption:
- Design viral growth loops: Airdrops, TGEs, and alpha campaigns that convert CEX traders to Web3 degens.
- Build the wallet experience where 50% of new users mint their first NFT or bridge to L2s.
- Outpace MetaMask, Trust Wallet, and Phantom with Binance-grade security and liquidity.
Your mission: Make self-custody as easy as tapping "Buy BTC".
🎯 Key Responsibilities
⚡️ Growth Hacking
- Ship features that scale: Campaign dashboards, gasless onboarding, embedded airdrop hunters.
- Optimize funnels: CEX → Web3 Wallet → DeFi/NFT activation (track L2 bridge volume, DEX swaps).
🧠 Product Strategy
- Leverage Binance’s firepower: Integrate Pay, Earn, and institutional rails into wallet UX.
- Crush retention: Solve seed phrase FUD with MPC, social recovery, and one-click AA.
📊 Data & Market Dominance
- Set KPIs: Wallet DAU, retention, assets under self-custody.
- Anticipate trends: Restaking, RWA yield, intent-based trading – bake them into V1.
🔍 Who We’re Looking For
✅ Non-Negotiables:
- 3+ years as Web3 PM: Shipped wallet, growth tools, or DeFi products.
- Airdrop scientist: Can reverse-engineer LayerZero/EigenLayer campaigns blindfolded.
- Data-obsessed: SQL/Python for cohort analysis, feature impact tracking.
- DeFi-native fluency: Knows how to pitch L2 gas savings vs. CEX convenience.
✅ Nice-to-Haves:
- Binance user: Lives on the app, knows pain points.
- Security chops: MPC/AA implementation experience.
🌟 Why Join Binance?
- Scale like nowhere else: Your features touch millions daily.
- Build the future: Define Web3 onboarding for the next decade.
- Elite talent: Work with OGs who shipped BSC, Launchpool, Web3 Wallet V1.
- Crypto-native perks: Salary + BNB bonuses + conference budget.
🌟 Why Join Binance?
- Scale like nowhere else: Your features touch millions daily.
- Build the future: Define Web3 onboarding for the next decade.
- Elite talent: Work with OGs who shipped BSC, Launchpool, Web3 Wallet V1.
- Crypto-native perks: Salary + BNB bonuses + conference budget.
